8 DECEMBER 2021, WEDNESDAY | 3 JAMADILAWAL 1443H

Era Edar Marketing Sdn. Bhd. (EEMSB) is a company that manufactures and markets complementary medicine products that contributes in community’s health and well-being. Collaboration between School of Computing (SOC), Universiti Utara Malaysia and EEMSB has been realized through an industry research grant that was initiated in 2020. The aim of the grant was to facilitate knowledge transfer relating to social media marketing through training programs held for EEMSB staffs and communities.

Assoc. Prof. Dr Mazida Ahmad who is the project leader, has recently presented the research findings to the CEO of EEMSB, Prof Dr Hjh Hamsiah Ismail, and other Era Edar Marketing Sdn. Bhd. representatives. Despite of the Covid-19 pandemic, a few face-to-face and virtual trainings have been successfully delivered to the targeted participants, hence indicating the success of the research. Also present in the session was Assoc. Prof. Dr Yuhanis Yusof and Assoc. Prof. Ts. Dr Maslinda Mohd Nadzir, members of the research project.

The undertaken training programs have not only positively impact the participants but also has provided real-world problem solving experience to UUM researchers. Furthermore, future collaborations have also been identified for the benefit of both parties, EEMSB and UUM.